A Societal awareness program envisaged by the Aravali Group to propagate the administration of first aid to victims amongst the masses by the common mass was initiated with the launch of posters of the program, aptly titled "Ek Zid Zindagi Bachane Ki", at a glittering event held at the prestigious Crystal Gallery of the City Palace in Udaipur. The poster of the program was unveiled by Dr Anand Gupta MD-Aravali Group, Mr RC Agarwal MD-Dainik Bhaskar besides political bigwigs like Mr Arjun Lal Meena and Mr Phool Singh Meena (MPs from Udaipur region). Besides the Aravali Group under the banner of Aravali Trauma Emergency and Critical Care Hospital (Aravali TECH), Dainik Bhaskar, Nagar Nigam Smart City Udaipur and Rajasthan Police were the partners for the month long awareness program.